Industry News, Printers News

Smurfit Kappa Receives Four Awards at the 2017 POPAI Awards

Promotional display for Walkers Snacks earned Smurfit Kappa a gold award.

Author Image

By: DAVID SAVASTANO

Editor, Ink World Magazine

Smurfit Kappa has walked away with four awards for innovative displays at the 2017 POPAI Awards. A promotional display for Walkers Snacks earned Smurfit Kappa a gold award. The six-case stacker, which was developed for the ‘Go barmy for a sarnie’ flavor campaign in the UK, featured an integrated headercwith flashing LED lights.   “Our key objectives were to showcase Walkers’ new single serve packs by raising standout in-store and to increase awareness of their new limited edition flavors,” sai...

Continue reading this story and get 24/7 access to Ink World magazine for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Ink World magazine Newsletters